When it comes to building a brand in today’s connected world, one debate continues to surface: social media marketing vs digital marketing. While these terms are often used interchangeably, they...

Your CAC is rising. Your CTR is falling. Your team is in a constant scramble to refresh ad creative, swapping out headlines, button colors, and UGC clips.

iOS App Marketing: 5 Ways to Boost Your App Downloads

Mobile users discover, judge, and install apps in seconds. Winning those seconds is equal parts story, science, and system. This practical guide...

Mobile is where attention, intent, and purchase now converge. For growth teams building and scaling apps, mobile advertising is not one channel, it is an integrated system that spans in-app formats,...

Influencer marketing is no longer an add-on, it is a growth discipline that touches brand building, performance acquisition, content production, and community development. For mobile-first brands and...

In today’s digital-first world, businesses no longer ask whether they need to sell online, the question is how to build the right digital ecosystem that maximizes reach, revenue, and customer...

Metrics for Competitor Analysis

For marketers and startup founders, measurements provide a map to success, with every KPI acting like a signpost. Without measurements, you have no reference points...

9 Ways to Increase Social Media Engagement for Your App in 2025

For consumer apps and digital brands, social media is the primary battlefield for user attention. A high follower count is nice, but a...

One would like to assume that digital transformation has been achieved already. Unfortunately, the fact that so many large organisations lag behind in this regard will surprise few. The influx of an...

How to Implement Your Marketing Automation Strategy

When startup founders need someone to lead their business growth, they sometimes look to hire a full-time CMO or Head of Growth. This can often be a critical mistake... Early-stage businesses...

My experience with startups and corporates has educated me greatly about the pitfalls of choosing the wrong growth channels. Every situation is unique, particularly when you’re pushing a fresh idea...

In this data-rich world, marketers cannot ignore the power of information. Indeed, we can all agree that working on gut instinct alone is no recipe for consistent success.

How to do Audience Research

What can you expect from this article?

• How to devise an integrated digital strategy

• Smart ways to conduct great audience research

• How to create audience personas

• ...

Target market and target audience are commonly-used terms which both refer to population segmentation as a tool for focusing advertising and marketing activities.

Digital Marketing Channels For B2B Startups: The Ultimate List

“Should I invest in SEO or PPC?” It’s a question that I get asked regularly, and to say it opens a can of worms is an understatement. In...

Introducing a new app or digital service to the world is more challenging than ever. With fierce competition, a comprehensive go-to-market (GTM) strategy is crucial to ensure your product stands out,...

Google processes an estimated 5.6 billion searches every day. That’s 63,000 searches per second. If you want to drive traffic and guarantee engagement, you’ll need to employ several techniques to...

Acquiring high-value users is crucial for the success of any mobile app or digital service.

Any serious marketing or product analysis is incomplete and ultimately futile without understanding the lifetime value (LTV), or Customer Lifetime Value (CLV) of a business. Customer lifetime value...

The sheer amount of competition on a platform like Twitter presents quite the challenge to startups. This channel provides a huge opportunity to build a genuine following, engage with influencers,...

Introduction

You’ve just closed your Series A. You’ve scaled ad spend, hired a performance marketer, and launched your creative sprints. But something still feels off. Your dashboards look good, CPIs...

Introduction

If you're building a mobile app or digital consumer product, securing the right venture capital partner is about more than just funding. You need a firm that understands product-led...

Most app growth advice is vague. This isn’t. In early 2024, one of our clients - a budgeting app - was stuck at 3,000 MAUs. After 90 days of structured growth experiments, they scaled to 11,200 MAUs...

In this article, you’ll learn how to navigate and master the Google Play Store algorithm to boost your app’s visibility and performance. From keyword strategy and metadata optimization to designing...

Discover how growth marketing is redefining mobile app success in 2025. From acquisition to retention, this guide dives deep into full-funnel strategies, essential tools, and proven tactics that turn...

Table of Contents

Your business has been around for a while and you are thinking of scaling things up now. You have found the right product-market fit. Alternatively, maybe you’ve already seen success with marketing...

Table of Contents

With most consumers relying on mobile apps for various aspects of their lives, mobile app marketing is a crucial lever for businesses to increase brand awareness, drive user engagement, and generate...

Knowing your Customer Acquisition Cost (CAC) enables you to optimize your user acquisition efforts, gauge whether your marketing campaigns are working, and understand if you’re on the path to...

You built the best app on the market, with features and innovations that blow your competitors away. And yet, it failed to gain traction on release.How is that possible?In 2025, success requires more...

In the last couple of days and weeks we have had an exponentially growth in the question:

"How do we get our SEO working for AI search? How do we show up on ChatGPT and Claude when people ask about...

Can Backlinks Improve ASO? The Truth for iOS & Android Apps

App user journey maps look relatively simple, but they require expertise and experience to get right. This article will help you research and design an app user journey map better than your...

As a gift to early-stage app startups, the gods kindly offer a paradox - it is imperative that you do detailed research, but there is insufficient numerical data on users. How can you test your...

Once upon a time there were two prospective lifelong users for your app. One of them converted into an engaged, loyal user, while the other churned after just a few interactions. How can you begin to...

Scaling a mobile app is a complex challenge. 

Scaling a mobile app is a complex challenge.

Over the past few months, a clear divide has emerged in the positioning strategies of brands, apps, and digital platforms. The shifts in content moderation, DEI (Diversity, Equity, and Inclusion),...

Effective referral marketing is not just about launching an invite system—it is about measuring and optimising its impact. Here, we break down K-Factor, Viral Coefficient, and Retention Rate,...

We are delighted to share with you a comprehensive guide that outlines an actionable roadmap for launching a new app on a shoestring budget.

Each section provides a step-by-step approach, complete...

If you're running influencer campaigns on TikTok and not using the Comment Anchor Feature, this article is for you.Over the years, while activating both organic and paid partnerships with influencers...

Launching an app is only the first hurdle in the jam-packed mobile landscape. 

With millions of apps in the market, reaching your target audience is the biggest challenge app makers and marketers face. 

With over a billion active users across the globe, TikTok’s short-form video format commands unprecedented attention. 

Keeping on top of trends isn't only about staying updated as a mobile app developer. 

Are you an app developer or marketer struggling to monetize your mobile app? 

Gamification is transforming how users interact with apps across multiple industries. 

Better ROI for your marketing spend isn't desirable – it's essential. 

With attention spans getting shorter and the variety of choices increasing, capturing attention is harder than ever. 

TikTok is a powerhouse platform with over 1 billion monthly active users. 

Are you struggling to monetize your content? Or are you seeing your ad revenues decline or become too unpredictable? 

Want to monetize digital content as an app creator? Paywalls could be the answer.  However, only some paywall models are effective. An unoptimized paywall could make your users uninstall your app out...

With countless apps vying for users' attention, marketing mobile apps in the highly competitive digital landscape of 2025 can be daunting. 

Tired of pouring countless hours and resources into developing a mobile app only to have it buried deep in the app store's search results?

User acquisition has become a massive challenge in today's hyper-competitive mobile app market.

Curious about the secret to scaling your mobile app?

Mobile app development is revolutionizing how we interact, work and entertain ourselves. Yet, with millions of apps vying for attention in a hyper-competitive market, marketing your mobile app...

Since Sean Ellis, founder and CEO of GrowthHackers, coined the term "Growth hacking," it has exploded in popularity. We know you want to get the maximum number of customers at the lowest possible...

In 2024, the B2B market will be more competitive than ever.

Hiring a B2B marketing agency is a big step for any business. It's about finding a team that understands your industry and brings fresh ideas. 

Choosing the right app marketing agency is challenging.

Understanding and improving app conversion rates matters. Why? Because it impacts your business – more users means more engagement and, ultimately, more revenue.

When it comes to app success, crafting the perfect app title is as vital as developing the app itself.

In the app marketing landscape, one concept is indispensable — Mobile App Attribution. 

App localization is a crucial step in reaching a global market of mobile phone users. 

As a SaaS business, you must generate demand for your product – or you’ll get wiped out of the market. 

Are you desperate to boost your app's downloads?

In the ever-evolving landscape of mobile apps, conducting app market research is critical. 

TikTok has exploded in popularity, proving its worth as a significant player in digital marketing. Today, the platform can introduce your brand to a vast audience like never before.

App Store screenshots are the first look at your labor of love — your app. 

TikTok isn’t about dance-offs and lip-sync battles anymore – it’s a dynamic platform that has grown beyond anyone's predictions and is a key player in modern marketing strategies.

Without the right marketing strategy, even the most innovative apps may remain undiscovered in a saturated market, limiting their financial returns and overall impact. So what makes an app really...

In our digital-first world, mobile app advertising has emerged as an effective way to target mobile device users.

Unlike other forms of digital advertising, it offers a direct platform to engage...

In today's hyper-competitive app landscape, you need more than a great app. You need to know how it performs, where it can improve, and how it serves your users. Your guiding light is mobile app...

App Store Optimization (ASO) is a central pillar for visibility and user acquisition in the ever-evolving landscape of mobile apps.

A mobile application is almost a necessity for businesses. But it's more than creating an app for the sake of it; understanding its performance and effectiveness is crucial for sustained growth.

Every day, countless great apps are published in App Stores – and go completely overlooked, lost in the crowd of the millions of others vying for attention.

Have you ever launched a new mobile ad campaign only to see it underperform? Or have you spent hours staring at the web analytics and marketing results with no idea how they stack up? 

Your app icon is the first thing potential users see. It's the storefront of your mobile app, and the first impression counts. 

All businesses run on numbers, and so do mobile apps.

Standing out in the crowded app market is one of the toughest challenges a business faces. 

Almost every business now has an app, and standing out from the crowd is more complicated than ever. But the potential is enormous - a successful mobile app can propel your business to new heights.

In the hyper-competitive app marketplace, understanding your audience and optimizing your App Store listing is key to success. One method that can turn the tide in your favor is Mobile App A/B...

Standing out in the hyper-competitive mobile app landscape can feel like a needle in a haystack – and you're the needle. 

Are you struggling to navigate the cutthroat world of mobile apps?

In today's ultra-competitive app market, mobile app engagement has become a critical factor for success. With millions of apps available across various platforms, app developers face the challenge of...

Did you know your app users are bombarded with over 100 marketing messages daily? Emails. Ads. Social media. It's never-ending. 

It's a competitive market out there.

It’s easy to find advice on increasing app users and improving your discovery phase for user acquisition. But what happens if mobile users just disappear after they buy? It’s like throwing a party...

In the competitive mobile app market, attracting and keeping users engaged with your app is more important than ever. App engagement is the key to retaining users and achieving long-term success,...

With millions of mobile apps available on smartphones, it’s easier than ever for users to forget about your app or, worse, move on and start using your competitor's app. 

Leads are potential customers that indicate an interest in a product or service, and these leads are generated through various marketing channels, such as paid advertising, SEO, social media, and...

Michael started his career from Kurve before moving client-side to specialise in DTC Ecommerce. He is now Head of Ecommerce Growth at Bleach London.

Oren Greenberg is the founder of Kurve. He is an experienced marketing consultant, instructor, and mentor, supporting business leaders to drive bottom-line results.

Facebook Ads have been a massive lever for growth for eCommerce businesses around the world.  If you’re not using them yet, now is the perfect time to start.

If getting results from cold outreach was quick and easy, everyone would do it. But here’s the truth — it doesn’t actually have to be hard. In fact, there are several common cold outreach mistakes...

Black Friday is one of the most chaotic and competitive periods in the eCommerce industry, with every brand jostling for the attention of consumers in exactly the same channels. And as people get...

When are leading indicators vital?

SEO vs PPC

“It's choice - not chance - that determines your destiny.”

Jean Nidetch

As the co-founder of Weight Watchers, Jean Nidetch was pursuing a different kind of “lean and agile” to the modern...

Typical Mistakes When Building Customer Journeys

First and foremost, it’s important to note that the challenges with customer journeys typically boil down to one simple issue: ultimately you’re not...

Typical Errors When Creating Audience Personas

Marketing Technology to Help With Audience Research

You’ll have a decent grasp of your audience already, no doubt. But when embarking on growth campaigns, audience comes into focus more acutely. This...

Competitive research is critical to any growth strategy. What you benchmark depends on your business and audience, and how you action on the analysis depends on the strengths and weaknesses of the...