So, you’ve decided to proceed and implement marketing automation. Great! Before you start, let’s take a moment to consider what will give you the best possible chance of success.
/ February 15, 2018
Content marketing is not a quick-win game, particularly for an early-stage startup. Anyone who has ever implemented a content marketing strategy will tell you it’s a slow-burning method, but it’s often a key element of an effective long-term digital marketing strategy.
/ February 5, 2018
“Should I invest in SEO or PPC?”
It’s a question that I get asked regularly, and to say it opens a can of worms is an understatement. In most cases, this really boils down to Google AdWords vs. content marketing (+ link-building). The answer usually lies somewhere in the middle. Technical SEO is a given for any web-based startup.
/ January 22, 2018
Having worked with over 30 startups across multiple verticals over the years, I’ve been progressively more curious about where these businesses go wrong in their infancy, and why they fail to reach maturity. What are these hurdles and why can they be fatal?
/ January 15, 2018
Well, we’ve come to the end of the 2017! And what a year it’s been. You can see some of the best articles from the past two months in our roundups for November and December, which are certainly still worth a read as we move into 2018.
/ January 6, 2018
Last year, I published a piece on how marketers can use data better. I spoke to many different data experts and data-focused marketers across various industries about utilising the power of data in a smart way, which uncovered advice about methodologies, deeper analysis, and much more.
/ December 11, 2017