One would like to assume that digital transformation has been achieved already. Unfortunately, the fact that so many large organisations lag behind in this regard will surprise few. The influx of an all-encompassing digital world has been quick, to say the least. This revolution has paralysed some corporates, leaving them scrabbling to transition to a more digitally-enabled operation.
/ October 20, 2017
Online, just as in life, there’s a fine line between success and failure. That’s why, if you own and operate a business website, collecting and analysing visitor data gives you a far better chance of beating away the competition. Especially if your competitors aren’t as motivated to dig into their own data.
/ October 13, 2017
My experience with startups and corporates has educated me greatly about the pitfalls of choosing the wrong growth channels. Every situation is unique, particularly when you’re pushing a fresh idea and building an audience from scratch. There’s no magic formula.
/ September 28, 2017
Conversion Rate Optimisation (or optimization if you’re on the US side of the pond) is a complex and meticulous activity. In the relentless pursuit of marginal gains, CRO has taken centre-stage for startups and established brands alike.
/ September 20, 2017