Social media is paramount for startups and established brands alike. Follower count is relevant, but a fan base of any size must engage; whether this involves clicking, sharing, commenting, or liking. Engagement breeds further growth, and forges a deeper connection with an audience.
/ March 20, 2018
Shifting terminology is great way to give the perception that you’re bucking a trend and forging a path as a thought-leader. The PR and marketing industry is especially good at this, amid the clamour to get heard in a saturated environment. At first glance, this article might seem to be a tenuous example of semantics.
But believe me, I won’t be making grand statements that “content marketing is dead”. Indeed, it has always been around, and it always will be. Content marketing is alive, well, and thriving.
/ March 9, 2018
Google is constantly evolving, adapting to the everyday demands and habits of web users. In 2009, just 0.7% of all global web traffic was mobile. In 2017, mobile accounted for 50.3%. This is forecasted to reach 52.2% for 2018. Mobile web usage has exploded.
/ March 8, 2018
So, you’ve decided to proceed and implement marketing automation. Great! Before you start, let’s take a moment to consider what will give you the best possible chance of success.
/ February 15, 2018
Content marketing is not a quick-win game, particularly for an early-stage startup. Anyone who has ever implemented a content marketing strategy will tell you it’s a slow-burning method, but it’s often a key element of an effective long-term digital marketing strategy.
/ February 5, 2018
“Should I invest in SEO or PPC?”
It’s a question that I get asked regularly, and to say it opens a can of worms is an understatement. In most cases, this really boils down to Google AdWords vs. content marketing (+ link-building). The answer usually lies somewhere in the middle. Technical SEO is a given for any web-based startup.
/ January 22, 2018
Having worked with over 30 startups across multiple verticals over the years, I’ve been progressively more curious about where these businesses go wrong in their infancy, and why they fail to reach maturity. What are these hurdles and why can they be fatal?
/ January 15, 2018
Well, we’ve come to the end of the 2017! And what a year it’s been. You can see some of the best articles from the past two months in our roundups for November and December, which are certainly still worth a read as we move into 2018.
/ January 6, 2018