Actionable insights, practical tips, and our latest thinking on marketing matters.
TikTok Advertising Costs in 2024
How to Create an Effective B2B Brand Positioning Strategy
Top 5 Paywall Strategies for 2024: Increase Subscribers & Revenue
10 Ways to Optimize Your Paywall Conversion Rates
How to Craft an Effective App Launch Marketing Plan in 2024
Your Guide to Choosing the Perfect LinkedIn Ad Types
SaaS Positioning: The Complete Guide for 2024
How to Increase App Downloads in 2024
Effective Mobile App Growth Tactics to Implement in 2024 (with Examples)
With the number of global smartphone users estimated at 6.8 billion, mobile apps have become one of the most significant digital marketing tools for businesses to reach their target audience.
What is App Store Optimization (ASO)? A Complete Guide
Top 14 Marketing Agencies for SaaS in 2024
12 Super Effective User Acquisition Strategies in 2024
Go-to-Market Strategy: Ultimate Guide for Product Launch in 2024
App Store Optimization Case Studies in 2024
10 App Marketing Trends for 2024
75 B2B Marketing Statistics for 2024
Mobile App Marketing: The Only Guide You'll Need in 2024
Top 15 ASO Tools for Improving App Store Ranking (2024)
There are over 5.6 million apps vying for attention on the Apple and Google app stores, and the number is constantly increasing. As a result, App Store Optimization (ASO) has become an essential...
Top 15 Growth Hacking Agencies And How To Pick One
Top 10 B2B Marketing Agencies in 2024
Getting Noticed: Apple Search Ads Best Practices for 2024
With over 2 million apps available to download, getting your app to stand out in the Apple App Store is a huge challenge for an app developer.
What does a Marketing Advisor do? And Why Should You Hire One?
Crafting a Winning B2B Branding Strategy for SaaS
There are more than 30,000 SaaS products across the world.
15 Questions to Ask Before Hiring a B2B Marketing Agency
Top 10 App Marketing Agencies in 2024
Boost Your App Conversion Rate: Effective Strategies
Making a Name: How to Choose the Perfect App Title
What is Mobile App Attribution? A Must-Read Guide
What is Mobile App Localization? Types and Strategies
Top 11 Demand Generation Agencies of 2024
Navigating Transition: The Role and Benefits of an Interim CMO
Building a Powerful SaaS Brand: A Comprehensive Guide
How Much Does App Store Optimization Cost?
How to Conduct Effective Mobile App Market Research | Kurve
Building a Brand on TikTok: From Basics to Brilliance
The Ultimate Guide to App Store Screenshot Sizes
5 Criteria of an Impactful SaaS Logo: Tips and Best Practices
A Comprehensive Guide to TikTok Influencer Marketing
Mobile App Download Statistics & Usage Statistics (2024)
Scaling user acquisition with TikTok user generated content
What is Mobile App Advertising? Everything You Need to Know
How to Go Viral on TikTok in 2024: A Comprehensive Guide (With Real Examples)
Metrics That Matter: 9 Essential Mobile App Metrics You Need to Know for Your Success
Keyword Power: Understanding App Store Keyword Search Volume
Mobile Analytics: The Ultimate Guide to Boost Your Mobile App's Visibility
Dominating the App Store: Your Guide to SEO For Mobile Apps
Mobile Advertising Analytics: The Guide to Data-Driven Marketing Success
Catching the Eye: Mastering App Icon Optimization
Cracking the Code: Navigating SaaS Pricing Models
Mobile App KPIs and Metrics You Can't Ignore: What Matters For Your App's Success?
Maximizing B2B SaaS Lead Generation: Effective Strategies You Need
The Only App Store Optimization Checklist You'll Ever Need
The Ultimate Guide to App Store Optimization Best Practices 2023
Did you know there are over 8 million apps in the world? On the Apple App Store alone, there are over 1.76 million, all jostling for attention. The odds of getting lost in the app marketplace...
App Promotion Hacks: 12 Expert Tips to Attract Users
Mastering Mobile App A/B Testing: Boost Your App Store Listing's Performance
The Ultimate Guide to Mobile Marketing Automation
Master Mobile Marketing: Lessons From 12 Winning Campaigns
In recent years, the mobile app market has grown exponentially. In 2020 alone, app downloads reached an astounding 218 billion, with a consumer spend of $143 billion. The competitive landscape, as a...
40 TikTok Key Statistics and Trends for 2023
The 3 Best Mobile App Marketing Strategies for 2023
Boost User Retention: Effective Mobile App Engagement Strategies in 2023
Learn the Secret: How In-App Messaging Helps Retain Customers
The Science Behind App Landing Pages That Convert
App Engagement and User Retention: 2023 Guide
Sleek, Stimulate, Strategize: Powerful Practices for App Engagement
Mobile App Retargeting: Benefits and Best Practices for 2023
What are the 4 Growth Strategies?
What is Product Positioning? Strategies & Examples for 2023
B2B Channels: How to Choose, Test & Validate Your Marketing Channel Mix
9 Key Components of a Winning Content Strategy (with Checklist)
15 Best Marketing Strategies for Software Companies
SaaS Demand Generation: The Beginners Guide
What's an Outsourced CMO? & How They Benefit Your Business
It can cost upwards of $250,000 to hire a full-time CMO. This price tag is simply out of reach for some small and medium-sized businesses.
Choosing a Fractional CMO: A Guide for Tech Firms | Kurve
B2B SaaS Digital Marketing: 13 Principles
Content Marketing ROI: The Early-Stage Startup Guide for 2023
This article is written by B2B Marketing Consultant, Jonno Price
Content marketing is not a quick-win game, particularly for an early-stage startup. Anyone who has ever implemented a content...
Top Digital Transformation Challenges for Large Organisations
What is the best source of lead generation?
What are examples of content marketing?
Content marketing is a vital component of any marketer's growth strategy. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined...
Why is organic social media important
With social media advertising spend projected to be over $50 billion this year in the US alone, it’s clear that marketers recognise the value of social marketing. However, what may be less well known...
What is a paid search strategy?
Paid search increases revenue, drives traffic, and boosts brand awareness. It accounts for roughly 41% of the clicks on a search results page and even helps pave the way for SEO with quick results.
Account-based marketing vs lead generation
Account-based marketing (ABM) and lead generation - two popular marketing strategies, but to be honest, the comparison isn’t really there. Lead generation, for example, tends to focus on volume,...
What is a paid social campaign?
In 2020, over 3.6 billion people were actively using social media – that number is projected to increase to almost 4.41 billion in 2025. If you're going to remain competitive, it's essential to have...
How does app store optimisation work?
What is a good content strategy?
Content marketing generates three times as many leads as outbound marketing, and costs 62% less (Demand Metric). Ensuring you’ve got an effective content strategy to deliver your material is...
SEO Vs PPC: Advantages, Disadvantages & When to Use Them
How do you develop an ABM strategy?
What Is the Ideal Cost per Lead?
Marketing andpaid social campaigns are essential to driving growth and expanding your business. And yet, most marketing teams need help attributing engagements to conversions and profits. That's...
5 DTC Performance Marketing Truths That Sound Like Blasphemies
How to Increase App User Engagement
Following on from my previous post, we’re going to take a deeper look into the hows and whys of increasing app user engagement.
9 Frequently Asked Facebook Advertising Questions Answered
How to Improve Your App Engagement with Automation
Understanding Share of Voice and Market Share
How to Get More Marketing Budget from Decision-Makers
6 Unmissable Tactics for eCommerce Facebook Ads Success
Landing Pages for Paid Search: What You Might be Missing
How to Calculate CAC for Your Mobile App
A Quick Guide to Facebook Ads for eCommerce
Using Facebook Ads allows your eCommerce brand to create and publish targeted ads in minutes, reaching audiences who are a perfect fit for your products. You can build awareness for your brand,...
Brand-Building vs Direct Response: Where Should You Prioritise Budget?
As an on-demand CMO, I’m often asked about brand-building activity versus conversion-focused optimisation — and where best to spend time, energy, and resources.
I want to be more elaborate than...
5 Cold Outreach Mistakes and How to Avoid Them
How to Power Your Google Search Retargeting with an Isolated Campaign Strategy
Black Friday Facebook Ads Strategy: How We Achieved 360% ROAS & Cut CPA by 130%
How to Think About Product & Service Positioning: 6 Key Considerations
In recent months, I’ve been delving into positioning more and more. As an on-demand CMO, I tend to get pulled in multiple directions — between strategic and tactical tasks, and between commercial and...
What to Know When Hiring a CMO for Your Startup
I recently wrote a LinkedIn post about why CMOs fail when they migrate from a corporate role into an early-stage venture (see it here). And in this short article, I want to dig a bit deeper into the...
Why Do Leaders Rely on Personal Networks When Hiring Senior Marketing Talent?
LinkedIn Jobs vs Recruitment Agencies: Why Marketing Leaders Prefer a Hiring Platform
Is Demographic Segmentation Important?
B2B SaaS Growth Marketing Tips: 3 Key Rules
How to Give Your Chatbot Character
9 of the Best Marketing Technology (MarTech) Blogs
Growth Hacking: Your Complete Guide
Tips For Recruiting Your Startup’s Head of Growth
What Makes the Best Startup Marketing Agency?
The startup world is powerful. According to Crunchbase, there was a 205% increase in venture capital investment between 2014 and 2018. With so many early-stage businesses vying for fast growth,...
How We Define ICPs for Optimal ABM Success
Establishing Product-Market Fit: The Basic Principles
What's the Secret to a Perfect Customer Journey Map?
Lagging Indicators vs Leading Indicators
Tech Stack for Competitive Analysis
SEO vs. PPC: Which is Best for Startup Growth?
Realistic vs Unrealistic Goals
Target Market vs Target Audience
Marketing Funnel vs. Customer Journey
Is Organic Social Media Dead?
6 of the Biggest Customer Journey Mistakes
The 5 Biggest Chatbot Mistakes
The Power of Dark Social for Startup Marketing
The best live chat tools for maximising conversions
How to Find and Use Your North Star Metric
Marketing Funnel Friction: What Could be Causing it?
How to Spy on Your Competitors: 4 Secret Ways
How to test the customer journey with limited users
How to Benchmark Against Competitors
The Biggest Mistakes With Audience Personas
Typical Errors When Creating Audience Personas
Defining buyer personas is an essential exercise. 90% of businesses using personas have developed a clearer understanding of their audience. This is a...
How to visualise your customer journey
The Tech Stack for Identifying a Target Audience
How to Analyse a Competitor's Growth Strategy
How to Calculate Customer Lifetime Value (LTV/CLV)
Building a Brand: 7 Common Misconceptions
How to Increase Social Media Channel Engagement
Marketing Automation Implementation: 10 Key Steps
How to Implement Your Marketing Automation Strategy
This article is written by B2B Marketing Consultant, Jonno Price So, you’ve decided to proceed and implement marketing automation. Great! Before...
B2B Startup Growth: Your Ultimate List of Digital Marketing Channels
Startups Mistakes That Cost: Wrong Turns That Burn Millions
Top Marketing Misconceptions, According to 19 Data Experts
Last year, I published a piece on how marketers can use data better. I spoke to many different data experts and data-focused marketers across various industries about utilising the power of data in a...
The top 10 marketing automation mistakes to avoid
I recently wrote a comprehensive article about marketing automation for startups. In that piece, I gave some critical advice about using tools, setting goals, and much more. Whether you’re completely...