Welcome to our Digital Wisdom roundup for August 2017.
Digital Wisdom features some of the best digital marketing and growth-focused articles from around the web every month. The series features a mixture of content designed for people who are looking to make an impact online. Sometimes this takes the form of guides and how-to tutorials, and sometimes this involves the curation of different perspectives to form a cohesive fresh argument.
Digital Wisdom: August’s Best Insight
In August 2017’s installment of Digital Wisdom, I’ve picked six articles that will not only equip you with dozens of valuable digital marketing tools but also offer amazing insight that will reshape your digital marketing tactics. Without further ado, let’s look at some of the best growth articles on the web at the moment.
by Alfred Lua on Buffer App Blog
Social media management tools exist in all shapes and sizes, and all have their distinct features. So, how do you decide which one is most appropriate for your business needs? Alfred Lua makes this job more simple by hand-picking the best tools to streamline everyday tasks as a social media manager.
Alfred shares fifteen tools suitable for SMEs and ten more comprehensive tools, designed for large corporations with bigger budgets. He goes the extra mile by sharing a spreadsheet that compares all of these 25 social media management tools in terms of price, description, their unique features, the social networks they support, and whether they offer a free plan or trial to users.
by James Johnson on Matthew Woodward
Email marketing is obsolete, and it doesn’t matter what email marketing software you use. These are the two digital marketing myths that James Johnson wishes to debunk. Not only is email marketing still a useful way of making money online, the type of platform you choose does make a difference in meeting your marketing objectives.
Johnson draws a comparison among eight of the most popular email marketing softwares, including the newest platform Drip and the most basic and widely-used platform MailChimp, to help you pick the tool that’s most pertinent to your business needs and goals.
by Jordan Kasteler on Marketing Land
How do you ensure that your social media content captures the audience’s attention and doesn’t go unnoticed? Amid the increasingly busy timeline full of videos and GIFs, how do you stand out in the crowd? Jordan Kasteler lists 10 tools that will help you create compelling social media content without being an expert at graphic designing or video editing.
by Jen Carney on Moz
Big publishers (like BuzzFeed) know the power of resharing old content, and this approach has been replicated by many businesses who aim to get the most value out of their content marketing activities.
Contrary to some common perceptions, resharing your old posts is not a spammy tactic, so long as it’s done responsibly. Resharing content makes sense because of the amount of time investment in researching and creating the piece. Not only this, it has positive impact on SEO, too. In this article, Jen Carney comes up with four tactics that will make your recycled content achieve a bigger reach.
by Maz Nadjm on Econsultancy
Influencer marketing is a key element of the digital marketing toolkit, and it has been taking off like a rocket in recent years. Every influencer campaign is different, and should be designed to match the goals and audience of its commanding brand. However, in this article, Maz Nadjm outlines a broad recipe for success, which can be applied in the context of each business.
He moves through key stages, from building the solid brand story, through identifying the right influencers, to adding value and nurturing a culture of sharing. It portrays a wholesome and honest approach to a field of tactics that has been usurped by quick-wins and a short-term mindset.
by Alex Birkett on KlientBoost
Google Analytics can be a minefield, and one of the most common mistakes is to bodge the setup and mismanage the goal tracking. Alex Birkett tackles this and many other problems, from setting up views to generating custom reports. This hefty article is appropriate for beginners, but also makes for essential reading among those who need a refresh or a reminder of best practices. The guide is a big one from start to finish, so it’s probably worth bookmarking it for a gradual read over time.
With a wealth of expertise across the world, it’s harder than ever to pick the best articles with the most inspiring insight. Do you have a recommendation for content to be featured next month? Get in touch.